Check out this week's highlights in AI and social media that are making a significant impact.
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As the pressure mounts on ByteDance to divest its U.S. operations, Trump is showing a willingness to extend the June 19, 2025 deadline if no deal is finalized by then. With previous extensions already granted and a fondness for the platform's popularity among younger voters, this move raises questions about the future of TikTok. Trump appears ready to continue extending the deadline until a satisfactory deal is finalized. Read more
In its latest earnings call, Meta showcases a dynamic approach to advertising, emphasizing AI-driven tools and a surge in video content. Brands are urged to tap into Advantage+ campaigns while harnessing generative AI features to amplify ad performance. As video consumption continues to climb, integrating this medium with messaging on platforms like WhatsApp is vital to engage with customers, alongside leveraging influencer partnerships that 40% of Instagram shoppers rely on for recommendations. Read more
X (formerly Twitter) is ramping up its security measures by teaming up with Persona, a leader in identity verification. This partnership will enhance ID confirmation for payments, thereby ensuring safer transactions and building trust among users across the platform. With Persona's proven track record of facilitating seamless identity verification on platforms like LinkedIn, X is taking significant steps to secure its expanding payment features. Read more
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.