Your Brand Voice Is a System, Not a Vibe
“Friendly but professional” isn’t a brand voice. It’s a shrug. Here’s how to write voice rules an AI (or a new hire) can actually follow.
·2 min
“Friendly but professional” isn’t a brand voice. It’s a shrug. Here’s how to write voice rules an AI (or a new hire) can actually follow.
Consistency beats intensity. A realistic weekly operating cadence (batch, schedule, automate, review) that keeps every channel alive in about an hour.