Your Brand Voice Is a System, Not a Vibe
“Friendly but professional” isn’t a brand voice — it’s a shrug. Here’s how to write voice rules an AI (or a new hire) can actually follow.
·2 min
“Friendly but professional” isn’t a brand voice — it’s a shrug. Here’s how to write voice rules an AI (or a new hire) can actually follow.
Consistency beats intensity. A realistic weekly operating cadence — batch, schedule, automate, review — that keeps every channel alive in about an hour.