OpenAI vs. DeepSeek, LinkedIn Growth & 2025 Marketing Study

🤖 AI News¶

OpenAI Accuses DeepSeek of Intellectual Property Theft and Cost Claims Debunked

OpenAI has accused Chinese AI startup DeepSeek of using its proprietary models to train their AI model through unauthorized "distillation," potentially violating OpenAI's terms of service.

DeepSeek's Low Cost Claims Debunked

DeepSeek's claim of developing the model for $5.6 million has been largely debunked. The $5.6 million figure only accounts for the final training run and GPU pre-training, with actual costs estimated closer to $1.3 billion.

ChatGPT's New "Think" Feature

ChatGPT has introduced a new feature called "Think," that allows the AI to break down complex problems more systematically, providing more detailed and thoughtful step-by-step responses.

DeepSeek: Safely Running AI Locally on Your Mac

🗓️ Upcoming Events¶

LinkedIn Lead Machine: Generate a Flood of Ideal Clients

Feb 14 - Online webinar

Marketing for Founders

Feb 21 - Online webinar

📈 Latest in Marketing¶

The 2025 Social Media Study conducted by Metricool revealed several key findings about the state of social media:

Video content dominates across platforms, with TikTok, Instagram, Facebook, YouTube, LinkedIn, and X (formerly Twitter) all emphasizing video formats with TikTok experiencing a 70% increase in content reach and a 71% increase in watch time in 2024. It now generates 84% more views than Instagram Reels.

LinkedIn has emerged as an engagement powerhouse, with average interactions up 99% year-over-year and an impressive 13.87% engagement rate. Clicks on LinkedIn increased by 122%, indicating its evolution beyond professional networking

Long-form video content is becoming increasingly dominant, with platforms extending their video length limits. This shift is driven by changing user behavior, with 40% of Gen Z starting their product searches on social media

🚀 Medal Social News¶

After 4 trials, countless emails, and LinkedIn’s strict vetting process, we finally made it. Medal Social now supports direct posting & scheduling for both Company Pages and Personal Profiles 🎉

What does this mean for you?
✅ No more manual posting – schedule in advance & stay consistent
✅ Official LinkedIn integration – stable, secure, and fully compliant
✅ Manage all your content in one place – without the headaches

📚 Book Recommendation of the Week¶

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listene by Donald Miller¶

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.

Learn More →