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FOR SAAS

Demand gen on autopilot.

Product launches. Lifecycle activation. Changelog distribution. Customer story drops. Run growth marketing the way Linear and Vercel do — without hiring a five-person growth team.

Connects to Mixpanel, Segment, Linear · Loved by founder-led teams
Medal Social

Automations

12 campaigns syncing

3 live flows
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CAPABILITIES

What's inside

Launch playbooks

Pre-built sequences for every launch — from a v1.1 feature drop to a Product Hunt #1 push. Pilot adapts the playbook to your product and brand voice.

Built from 1,000+ launches across SaaS teams. Customizable per launch.

Lifecycle for activation

Connect Mixpanel or Segment. Pilot writes activation emails for users stuck at a funnel step. Replies in DMs to onboarding questions. Books demos with high-intent visitors.

Per-cohort messaging. Funnel-step-aware tone.

Changelog distribution

Connect Linear or GitHub Releases. Every ship triggers a changelog post across X, LinkedIn, your blog, and a customer email. Pilot writes per-channel.

Filter by label — only ship 'feature' issues, not 'fix' or 'chore'.

Customer story factory

Pilot reads your testimonials, NPS responses, and support transcripts. Suggests customers worth a story. Drafts the interview questions. Ships the case study.

GTM-ready: 2 paragraphs, 1 quote, 1 stat, 1 CTA — every time.
HOW IT WORKS

A closer look

LAUNCH

T-7 to T+30, all written.

Pilot drafts the entire launch arc: tease, deep dive, founder thread, launch day push, day-after thank-you, week-after results recap. You approve; we ship.

  • Pre-built playbooks for v1, feature drop, ProductHunt
  • Coordinated across X, LinkedIn, Product Hunt, email
  • Per-channel post variants in your brand voice
T-7 to T+30, all written.
Pre-built playbooks for v1, feature drop, ProductHunt
Coordinated across X, LinkedIn, Product Hunt, email
Per-channel post variants in your brand voice
LIFECYCLE

From signup to paid, written.

Connect your product analytics. Pilot watches funnel steps. Stuck at day-3 activation? Stuck at first-team-invite? Pilot drafts the right email or DM to nudge them through.

  • Native Mixpanel, Segment, PostHog support
  • Per-funnel-step personalized copy
  • Replies to onboarding questions in DMs
From signup to paid, written.
Native Mixpanel, Segment, PostHog support
Per-funnel-step personalized copy
Replies to onboarding questions in DMs
CHANGELOG

Every ship, distributed.

Connect Linear or GitHub Releases. Tag a 'public' release; Pilot writes the X post, LinkedIn post, blog changelog entry, and 'what's new' email. You ship the code; Pilot ships the words.

  • Linear + GitHub Releases integration
  • Filter by label or release type
  • Per-channel adaptations (X-sharp, blog-detailed)
Every ship, distributed.
Linear + GitHub Releases integration
Filter by label or release type
Per-channel adaptations (X-sharp, blog-detailed)
GET STARTED IN MINUTES

Three steps to live

01

Connect product data

Mixpanel, Segment, PostHog, Linear, GitHub. We pull events, funnel steps, and release history.

02

Pick playbooks

Launch, lifecycle, changelog, customer-story — pick what's relevant to your team this quarter.

03

Let Pilot run growth

Pilot drafts, schedules, replies, and reports. You approve at the speed your founder bandwidth allows.

USE CASES

Built for the teams that ship

PRE-SEED / SEED

Replace 'growth hire #1'

You don't have a growth team yet, but you have a product. Pilot drafts the marketing your future first hire would have written.

Free for 12 months
SERIES A / B

Cover launches without a 5-person team

Your PMM is overwhelmed. Pilot handles routine launches, changelog drops, and lifecycle emails — your humans focus on the big plays.

+40% launch frequency
DEV TOOLS

Reach developers in their language

Pilot trains on your docs, your CHANGELOG.md, and your community. Posts on Hacker News, X, and Bluesky in the right register.

Native dev-audience tone
FAQ

Common questions

Do you have a startup program?
Yes — pre-seed and seed teams under $1M ARR get 12 months free, plus quarterly founder office hours.
How does the Linear integration work?
Connect once via OAuth. Tag a release with 'public' or your custom label. Pilot watches that label and drafts the changelog the moment the release is published.
Does this replace HubSpot Marketing Hub?
For most SaaS teams under 1,000 contacts, yes. We do email, automation, attribution, and pipeline. Above 10k contacts, we still recommend running Medal for social + DMs and HubSpot for the rest.
Can Pilot draft for Hacker News / dev audiences?
Yes. Brand-voice training reads your existing dev-audience content and matches register. We've shipped posts that hit HN front page from Medal-drafted threads.
More solutions

Get started with Medal Social today.

Cancel any time. Pilot and every product included.